SSL protects the integrity of your website
SSL stands for “secure sockets layer” and is a form of security for sites that handle sensitive information such as a guest’s personal information and credit card numbers. It creates a secure connection between a guest’s web browser and the server of the company they’re interacting with.
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. This is to be able to create an SSL connection as a web server requires an SSL Certificate.
SSL protects the privacy and security of your users
SSL prevents intruders from being able to passively listen to communications between your websites and your guests.
One common misconception about SSL is that the only websites that need SSL are those that handle sensitive communications. Every unprotected HTTP request can potentially reveal information about the behaviors and identities of your guests. Although a single visit to one of your unprotected websites may seem benign, some intruders look at the aggregate browsing activities of your guests to make inferences about their behaviors and intentions, and to de-anonymize their identities.
SSL makes your branding look complete
While there is a growing concern over internet security, websites with an SSL certificate look and feel more trustworthy to a guest. The purpose of branding is to present a unified message about the company and its products. There’s also a need to deliver a story that guests can relate to, in order to establish better connections and loyalty with those guests.
Your business’s website will be many guest’s first impression of your company, products and services. As a result, your site represents a critical component of your branding strategy: It communicates who you are, what you offer and what you promise (your brand) through its content, organization and appearance (the look and feel).